The Color Psychology of Safety Culture
By KyoungHee Choi Color psychology is a fascinating field, deeply rooted in brain activity and human nature. Color psychology is a very important tool not only for safety culture but also for artists, designers and marketers. Color stimulates our brain and from the ancient times has proven to be a useful alternative psychotherapy. A lot of industries use color to drive caution and reduce risks and injuries. When it comes to safety, colors are an important way to communicate hazards to workers. The ANSI (American National Standards Institute) has established rules governing the meaning of specific colors. Standardized safety colors can
