By Josh Williams, Ph.D. Company leaders frequently use videos to showcase their support for ongoing safety efforts. These efforts are often well received but sometimes miss their mark. If the leader lacks empathy or seems out of touch these videos can actually do more harm than good. Here are some tips for creating executive safety videos that hit their mark: Drive your message home. Stay on message and keep reinforcing it. No other medium grabs attention like video, but you can quickly lose your audience if you lose message focus. Above all, keep it simple.Keep it short. Long videos put people to sleep.