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Safety Communication

By Josh Williams, Ph.D. There is a large body of evidence showing the benefits of safety culture advancement including improved: safety motivation and participation (Neal & Griffin, 2006), employee commitment (Clarke, 2006), perceptions of leadership buy-in (Brown & Holmes, 1986), and other organizational factors like job satisfaction, likelihood of staying with the job, and decreased stress (Morrow & Crum, 1988). I would like to share a few examples of client case studies showing why safety culture improvement matters. Improving safety culture is also associated with fewer workplace injuries (Barling et al., 2002; Clarke, 2006; Gillen et al., 2002; Zohar, 2000, 2002).

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By Josh Williams, Ph.D. We have worked with numerous organizations over the years to re-create or re-energize their behavior-based safety (BBS) programs. Several years ago, a leading manufacturing company asked us to revamp their program. Despite early success, their process had devolved into a “pencil whipping” exercise with an overly long checklist that people didn’t want to fill out. There was also an absence of effective safety feedback following observations and insufficient follow-up with identified concerns (“black hole”). This is typical of most clients reaching out to us to improve their BBS program. We started fresh by discarding the lengthy behavioral

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By Josh Williams, Ph.D. Increasing leadership ownership and engagement is critical for safety performance and safety culture improvement. EHS groups should support and partner with operational leaders but should NOT be the sole owners of safety. Here are a few guidelines for improving operational leadership support of safety. Minimize Blame Safety-related shortcuts or risky actions are involved in most incidents. However, these actions are almost always influenced by system factors like excessive production pressure, unavailable tools/equipment, insufficient manpower, ineffective training, confusing/incomplete procedures etc. Leaders need to maintain accountability but also improve system factors when gaps are identified. The first question when someone

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By Josh Williams, Ph.D. The way in which incident analyses are handled in organizations has a significant impact on organizational culture. In fact, effective incident analysis practices are significantly related to fewer incidents and injuries.1 In healthy organizations, incident analyses are used to get considerable field input into the factors associated with the incident and help leaders understand and analyze system factors contributing to incidents. This reinforces a learning environment to prevent similar incidents in the future and helps avoid typical “blame and train” perceptions following injuries. Leaders should follow these guidelines to create robust incident analysis processes:   Ensure system factors are

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By Josh Williams, Ph.D. As the poet Alexander Pope famously wrote, “to error is human.” This is especially true in work environments where people have done a particular job for many years. They may get complacent. Basically, employees start to operate on autopilot despite a myriad of hazards around them, especially if they go years without getting hurt. This is compounded when a large group of employees and field leaders become desensitized to the risks around them. Unfortunately, serious injuries and fatalities often serve as the wakeup call to remain ever vigilant about safety on the job.   The 2-minute rule encourages employees

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By Josh Williams, Ph.D. Company leaders frequently use videos to showcase their support for ongoing safety efforts. These efforts are often well received but sometimes miss their mark. If the leader lacks empathy or seems out of touch these videos can actually do more harm than good. Here are some tips for creating executive safety videos that hit their mark: Drive your message home. Stay on message and keep reinforcing it. No other medium grabs attention like video, but you can quickly lose your audience if you lose message focus. Above all, keep it simple.Keep it short. Long videos put people to sleep.

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