To lead culture change, we have identified 12 key stages that need to be followed to maximize the chances of success.
When we think of culture change, it really represents the sum of multiple individual change journeys. Each team member is presented with new information or cultural norms and at some stage either agrees or opposes (sometimes unconsciously) the desired change. These shifts in attitudes, beliefs and mindsets reoccur multiple times within a workforce and will continue to shift as more and more team members choose to embrace the new path. Change initiators will be the first ones to embrace the change, followed with early adopters.
Until critical mass is achieved, it will be an uphill battle to make the change stick. Once that critical mass is achieved, change efforts will need to be sustained but will become easier.