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Safety Culture Change

The key to your success

Safety Culture Change

Whether you want to improve your safety and operational outcomes, we know that culture plays a critical role.

Measuring the intangibles and driving the change is key to your success.

That’s where Propulo comes in.


We know that 70% of change initiatives fail. We know the value of great cultures and we seek to improve those odds of success by tapping into our evidence-based research.

Propulo has been in the business of “safety culture change” for operational outcomes for over 15 years. We’ve learned that:

  1. Culture change represents the sum of multiple individual journeys. To make change effective, we incorporate research in brain science, psychology and organizational change into our methodologies.
  2. To drive change, the intangibles of culture need to be measured. We designed our Safe Production model to examine operating culture against the key facets of safety, quality and productivity. Our model goes beyond employee engagement to explore the elements that drive business success.
  3. Culture change needs to have a defined outcome that will capture the hearts and minds of team members. Culture change initiatives that don’t have this central focus tend to fail. 
  4. Culture change can’t be owned by HR. It needs to be owned by the broader organization and operations and must be linked to real results, not just soft numbers like employee engagement.
  5. Culture change can’t follow the same models as other change initiatives. What works to implement a new IT system won’t work for culture.
  6. Training won’t change culture unless we focus on change at the individual and organizational levels.

To maximize outcomes, our Propulo Science Team recently completed one of the most comprehensive reviews of research and thinking in culture change. We reviewed all of the leading change models, explored research in individual change and combined it with our own experience to create a modern, evidence-based change model, focused on people.

12 Key Stages of Change

To lead Safety Culture Change, we have identified 12 key stages that need to be followed to maximize the chances of success.

The Sum of Multiple Individual Change Journeys

Safety Culture Change represents the sum of multiple individual change journeys. Each team member is presented with new information or cultural norms and at some stage either agrees or opposes (sometimes unconsciously) the desired change. These shifts in attitudes, beliefs and mindsets reoccur multiple times within a workforce and will continue to shift as more and more team members choose to embrace the new path. Change initiators will be the first ones to embrace the change, followed by early adopters.

Adoption Stages

Until critical mass is achieved, it will be an uphill battle to make the change stick. Once critical mass is achieved, change efforts will become easier to introduce and sustain.

The Case for Culture

Percentage of executives that believe that a distinct workplace culture is important to success

Yet, percentage of executives believe their culture is widely upheld

Percentage of leaders that cite culture and engagement as a top organizational challenge

Percentage of EBIT that Culture can account for

Top quartile cultures post a return to shareholders 60% higher than median companies and 200% higher than those in the bottom quartile

Culture Impacts Business Outcomes

workers are doing painting work
  • Higher Productivity
  • Improved Safety
  • Increased Organizational Agility
  • Increased Innovation
  • Increased Revenue & Profits
  • More Challenging to Copy
  • Increased Engagement
  • Reduced Turnover
  • Decreased Absenteeism


1.888.3.PROPULO | 1.888.377.6785