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Featured Insights

By Propulo Consulting

By Josh Williams, Ph.D. Constantly refreshing CNN.com and other outlets for the latest updates on COVID-19 can create enormous distress as the number of people infected and killed by this terrible outbreak steadily climbs. More coverage is now also focusing on the massive number of small business owners and employees that are losing their jobs and income streams due to the pandemic. Small business is the backbone of our communities and it’s in real trouble. What You Can Do Countless restaurants, coffee shops, gyms, and downtown storefronts are closely monitoring their resources and calculating how long they can weather the storm. The good

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By Kelly Cave & Madison Hanscom The current coronavirus (COVID-19) pandemic has resulted in increased responsibilities for many people. Citizens are learning how to adjust to a new way of life. This might include learning how to work from home, wearing multiple hats while balancing childcare and work, or the stress of supporting older loved ones. When things get busy, we tend to cut back on sleep. Oftentimes we do this so it feels like we have more hours in the day, and your employees are no exception. The CDC defines insufficient sleep as less than 7 hours of sleep each night.

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By KyoungHee Choi COVID-19 FOCUS: How South Korea has come up with innovative ways to control COVID-19 to reduce the length of business interruptions and associated business parallels and applications to help you navigate this Black Swan event? The novel Coronavirus (COVID-19) is a daily topic of discussion and news. From its roots in Wuhan (China), it quickly spread across Asia and then took a quick foothold in Iran, South Korea and Italy. From there it started spreading rapidly across Europe and North America without recognizing borders and affecting individuals across all walks of life and cultures. Now, people are monitoring the

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By Josh Williams, Ph.D. Executives are dealing with a myriad of challenges during this pandemic. Mass layoffs have resulted in consumer spending grinding to a halt. Retailers are scrambling to adapt to rapidly changing consumer habits. Many big box retailers are on the brink of collapse. What steps can be taken now to connect with the public when money simply isn’t flowing? Some traditional companies like Macy’s are in desperate trouble. Others, like Nike, are taking active steps to adapt. They are expanding their training app, Nike Training Club, even as their stores are closing across the country. Their app has seen

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By Eric Michrowski The COVID-19 Black Swan event has provided a unique opportunity for brands to demonstrate how they live their values, particularly as it relates to Customers. Some brands have stepped up and demonstrated their customer-centricity in challenging times. Others have tried to pursue profit over Customer loyalty. If history repeats itself, these early actions will have a lasting impact on future profitability. There is no doubt that companies need to manage their finances in order to weather this storm. But those that do that while also taking care of their Customers are most likely to prosper in the future. Let me

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By Josh Williams, Ph.D. One of the most well-known models in social psychology is Maslow’s Hierarchy of Needs. This simple classification of human needs, introduced by Abraham Maslow in 1943, outlines intrinsic human motivation (see diagram). He suggested we all have these 5 needs: Physiological: food, shelter, waterSafety: health, job security, safe environmentsSocial Belonging: friendship, relationships, family, acceptanceSelf-Esteem: confidence, independence, freedomSelf-actualization: mindfulness, becoming your “best self” Maslow basically said we need to take care of our most basic needs like safety and security (bottom of the pyramid) first and then strive for higher level themes like belonging, self-esteem, and ultimately self-actualization. A revisit of this

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