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Featured Insights

By Propulo Consulting

By Eric Michrowski The COVID-19 Black Swan event has provided a unique opportunity for brands to demonstrate how they live their values, particularly as it relates to Customers. Some brands have stepped up and demonstrated their customer-centricity in challenging times. Others have tried to pursue profit over Customer loyalty. If history repeats itself, these early actions will have a lasting impact on future profitability. There is no doubt that companies need to manage their finances in order to weather this storm. But those that do that while also taking care of their Customers are most likely to prosper in the future. Let me

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By Josh Williams, Ph.D. One of the most well-known models in social psychology is Maslow’s Hierarchy of Needs. This simple classification of human needs, introduced by Abraham Maslow in 1943, outlines intrinsic human motivation (see diagram). He suggested we all have these 5 needs: Physiological: food, shelter, waterSafety: health, job security, safe environmentsSocial Belonging: friendship, relationships, family, acceptanceSelf-Esteem: confidence, independence, freedomSelf-actualization: mindfulness, becoming your “best self” Maslow basically said we need to take care of our most basic needs like safety and security (bottom of the pyramid) first and then strive for higher level themes like belonging, self-esteem, and ultimately self-actualization. A revisit of this

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By Eric Michrowski As we navigate through this Black Swan event, I keep being reminded of a book that had captured my attention in my youth. Joseph Conrad’s "Typhoon" presents the story of Captain MacWhirr, a practical leader of few words, and Jukes, a youthful sea mate, as they sail a newly built ship across the South China Sea. Soon into the voyage, the barometer begins to fall rapidly. As the vessel advances into the storm, the savage ferocity of the winds, torrential rains and tempestuous seas begin to attack the ship with incredible force, nearly destroying it. The Captain maintains course. When

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By Kyounghee Choi Here are three powerful principles to help guide your decision-making across both your business and personal life as you navigate through this black swan crisis. There is no perfect formula, case study, analysis or best practice that can be relied upon as this crisis is so unique by its very nature. However, the role of the leader is so critical to ensure long term success. Decisions being made today will help guide whether you survive, thrive or fail when calm waters arrive. Leaders need to have a deeper understanding of what is happening and secure the support of

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By Vicki Scott While this can be an incredibly trying time for Small & Medium business leaders, or those in specialty business categories, there will be survivors! The road ahead will require massive action, determination and work. Canadian small businesses make up 41.7% of our GDP. Between 2013 and 2018, 56.8% of all new jobs were created by small businesses. While finding the needed motivation, enthusiasm and ideas can be incredibly challenging as we navigate through uncharted and tempestuous times, it is critical to recognize that new opportunities will present themselves, for those that are quick, and agile. While news on the

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By Martin Royal While taking care of our health and safety during the COVID-19 crisis is the priority, many will find themselves working remotely for the first time and might face other potential threats: cybersecurity threats. Cybersecurity threats aren't breaking news to those of you who are used to work remotely, on-the-road and in public areas. However, the firm McAfee has already identified and reviewed multiple reports that suggest the COVID-19 crisis is being used as bait with criminal intent, whether it is through phishing, email scams, misleading web domains, malware, etc. For cybercriminals, this crisis can be an opportunity to tap

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