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Featured Insights

By Propulo Consulting

By Josh Williams, Ph.D. Executives are dealing with a myriad of challenges during this pandemic. Mass layoffs have resulted in consumer spending grinding to a halt. Retailers are scrambling to adapt to rapidly changing consumer habits. Many big box retailers are on the brink of collapse. What steps can be taken now to connect with the public when money simply isn’t flowing? Some traditional companies like Macy’s are in desperate trouble. Others, like Nike, are taking active steps to adapt. They are expanding their training app, Nike Training Club, even as their stores are closing across the country. Their app has seen

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By Eric Michrowski The COVID-19 Black Swan event has provided a unique opportunity for brands to demonstrate how they live their values, particularly as it relates to Customers. Some brands have stepped up and demonstrated their customer-centricity in challenging times. Others have tried to pursue profit over Customer loyalty. If history repeats itself, these early actions will have a lasting impact on future profitability. There is no doubt that companies need to manage their finances in order to weather this storm. But those that do that while also taking care of their Customers are most likely to prosper in the future. Let me

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By Josh Williams, Ph.D. One of the most well-known models in social psychology is Maslow’s Hierarchy of Needs. This simple classification of human needs, introduced by Abraham Maslow in 1943, outlines intrinsic human motivation (see diagram). He suggested we all have these 5 needs: Physiological: food, shelter, waterSafety: health, job security, safe environmentsSocial Belonging: friendship, relationships, family, acceptanceSelf-Esteem: confidence, independence, freedomSelf-actualization: mindfulness, becoming your “best self” Maslow basically said we need to take care of our most basic needs like safety and security (bottom of the pyramid) first and then strive for higher level themes like belonging, self-esteem, and ultimately self-actualization. A revisit of this

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By Eric Michrowski As we navigate through this Black Swan event, I keep being reminded of a book that had captured my attention in my youth. Joseph Conrad’s "Typhoon" presents the story of Captain MacWhirr, a practical leader of few words, and Jukes, a youthful sea mate, as they sail a newly built ship across the South China Sea. Soon into the voyage, the barometer begins to fall rapidly. As the vessel advances into the storm, the savage ferocity of the winds, torrential rains and tempestuous seas begin to attack the ship with incredible force, nearly destroying it. The Captain maintains course. When

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By Dale Lawrence Obviously, many businesses are not doing well in this major crisis. Hourly news stories of massive lay-offs, enormous supply chain disruptions, poor customer confidence and hit-and-miss political leadership adds to the human health tragedy. It is easy right now to get pulled into the mud. While many of the issues are out of our hands, there is a lot we can do. Starting with your organization. Some thoughts on which company structures will likely do better in this environment: An organizational system that is connected by informal networks performing tasks, constantly collaborating is likely going to do better than one

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By Kyounghee Choi Here are three powerful principles to help guide your decision-making across both your business and personal life as you navigate through this black swan crisis. There is no perfect formula, case study, analysis or best practice that can be relied upon as this crisis is so unique by its very nature. However, the role of the leader is so critical to ensure long term success. Decisions being made today will help guide whether you survive, thrive or fail when calm waters arrive. Leaders need to have a deeper understanding of what is happening and secure the support of

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