By Josh Williams, Ph.D. Football coaches like the Patriots’ Bill Belichick make more than $10M per year trying to guide their teams to an NFL championship. Ridiculous sums of money? Maybe. But there are lessons learned from elite coaches that can be applied to safety culture improvement. Coaches spend countless hours preparing their weekly game plans. This includes reviewing past game tape to identify strengths and shore up weaknesses and properly preparing for next week’s opponent. It’s an ongoing process of performance review, planning, execution, and re-evaluation. Safety culture assessments and strategic planning are similar processes (minus the game tape and weekly schedules).