A double-edged sword: The Future of the sharing economy in a post Covid-19 economy. An opportunity for mainstream businesses?
By KyoungHee ChoiUntil the pandemic hit, the sharing economy was disrupting many business models and was a trending topic of discussion in business circles. Renting out assets to other people as a business model has been around for decades. However, modern technology allowed for new ways to connect owners with buyers with greater ease and convenience. This mega trend impacted nearly all business sectors such as transportation (i.e. Uber, Lift), hotel (i.e. Airbnb), consumer goods (i.e. Ebay, Etsy, Rent the runaway), professional/personal services (i.e. Fiverr, Upwork) and health care (i.e. American well, Doctor on demand). Many factors helped accelerate this key trend