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Customer Effort

By Leah Ladipoh Why is empathy important to the customer experience? The answer is simple - but brands will find the journey difficult to navigate. Empathy diffuses frustration, creates brand loyalty and creates a positive feeling of both customer and brand representatives. Leading with empathy will lead to the representative feeling a high sense of job satisfaction and motivation to resolve customer problems. The customer will remember the positive interaction and be happy to continue to patronize the brand, safe in the knowledge that any future issues will be resolved quickly and efficiently. Understand the Customer Case Brands that identify and are aligned with

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By Dale Lawrence Even during massive business disruptions, job losses and a shift in your customer’s attention, your business is still moving forward. This is not the time to stop innovating. This is not the time to give up on your customers. Many of your workers are feeling isolated and struggling to be productive and likely have far more discretionary time than ever before. It was been shown that a remote workforce starts their day earlier, can have less distractions during the workday and tends to work later than the traditional office worker. However, in a recent meeting with leaders from different

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By Eric Michrowski The COVID-19 Black Swan event has provided a unique opportunity for brands to demonstrate how they live their values, particularly as it relates to Customers. Some brands have stepped up and demonstrated their customer-centricity in challenging times. Others have tried to pursue profit over Customer loyalty. If history repeats itself, these early actions will have a lasting impact on future profitability. There is no doubt that companies need to manage their finances in order to weather this storm. But those that do that while also taking care of their Customers are most likely to prosper in the future. Let me

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By Vicki Scott While this can be an incredibly trying time for Small & Medium business leaders, or those in specialty business categories, there will be survivors! The road ahead will require massive action, determination and work. Canadian small businesses make up 41.7% of our GDP. Between 2013 and 2018, 56.8% of all new jobs were created by small businesses. While finding the needed motivation, enthusiasm and ideas can be incredibly challenging as we navigate through uncharted and tempestuous times, it is critical to recognize that new opportunities will present themselves, for those that are quick, and agile. While news on the

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By Vicki Scott As the world comes to grips with the COVID-19 pandemic, our reality as consumers has shifted to one of empty store shelves, long wait times, changes in store hours and even store closures. However inconvenient this may be, it is important to note that retail workers are among the highest risk frontline workers next to healthcare providers and essential service providers. For some consumer-based businesses, they may even fall under the essential service guidelines announced by government; this may include grocery stores, drug stores, pharmacies, financial institutions and postal outlets. As such; workers in these industries do not

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By Eric Johnson The customer care agent is the lifeline between the organization and people it serves, and should be viewed as such Customer care is the first line of customer interaction with many organizations and not surprisingly is the source of many customer complaints regarding service or other aspects of an organization's business model. Ironically, within many customer-facing organizations, customer care is considered the least “valuable” regarding position, salary, expectations, and a host of other metrics both internal and external. Based on our experience, this approach should be updated to reflect the growing level of information consumers have and the swiftness at

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