Vicki Scott

Turning Crisis into Opportunity: A guide for Small & Medium Business Leaders


By Vicki Scott

While this can be incredibly trying time for Small & Medium business leaders, or those in specialty business categories, there will be survivors! The road ahead will require massive action, determination and work. Canadian small businesses make up 41.7% of our GDP. Between 2013 and 2018, 56.8% of all new jobs were created by small businesses. Read More...

Customer Behavior for Frontline Workers During COVID-19 Pandemic


By Vicki Scott

As the world comes to grips with the COVID-19 pandemic, our reality as consumers has shifted to one of empty store shelves, long wait times, changes in store hours and even store closures. However inconvenient this may be, it is important to note that retail workers are among the highest risk frontline workers next to healthcare providers and essential service providers. For some consumer-based businesses, they may even fall under the essential service guidelines announced by government; this may include grocery stores, drug stores, pharmacies, financial institutions and postal outlets. As such; workers in these industries do not have the option for self-isolation, we rely on them; whether they are customer facing or behind the scenes, to assist in providing us with the necessities we need daily.