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July 2022

By Josh Williams, Ph.D. Company leaders frequently use videos to showcase their support for ongoing safety efforts. These efforts are often well received but sometimes miss their mark. If the leader lacks empathy or seems out of touch these videos can actually do more harm than good. Here are some tips for creating executive safety videos that hit their mark: Drive your message home. Stay on message and keep reinforcing it. No other medium grabs attention like video, but you can quickly lose your audience if you lose message focus. Above all, keep it simple.Keep it short. Long videos put people to sleep.

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By Josh Williams, Ph.D. In Part 1 of this blog, active steps were addressed to reinvigorate your behavioral safety program with BBS 2.0. This included transitioning from lengthy (often pencil whipped) checklists and quotas to a more robust program focused on: Conversations over cardsPeople over paperQuality over quantityHigh leadership and employee engagementFixing problemsAdvertising improvementsShowing appreciation for involvement Setting up BBS 2.0 involves shortening and redesigning your card to promote better safety conversations and to address identified problems, involving employees in process design to increase discretionary effort, simplifying how cards are managed and analyzed (more focus on SIF potential), and creating or rebooting

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